Hello! I'm Michelle.
I
The Introduction
Hello, my name is Michelle and I'm a Canadian designer. I graduated from the University of Toronto with an honours B.A in Communications, Culture & IT. After graduating, I started out as a graphic designer, but in the past few years I've been leaning into more into data-driven marketing campaigns and conversion rate optimization. I'm focused on delivering visually intuitive designs but I'm not afraid of numbers, I like to incorporate data into my design decisions whenever I can.

In my free time, I enjoy playing League of Legends with my husband, going for walks (also training for runs) and trying new recipes.
The Toolkit
FigmaProtopieHotjarQualtrics XMMicrosoft ExcelMicrosoft WordAdobe PhotoshopAdobe IllustratorWebflowSlackJiraHTML5CSS3Google Analytics
Professional Timeline
Present
Marketing Designer
Newton
Financial Technology Platform
2022
Sales Engineer
Uberflip (acquired by PathFactory)
Marketing Technology Platform
2020
Performance Marketing Specialist
Other Advertising Consultancy
Clients: Loblaws, Reliance Home Comfort, Cabot Saint Lucia,
2018
Campaign Manager
Acquire Agency
Clients: TKEES, TravelZoo, ClearCo, KOHO Financial
2013
Lead & Founding Designer
Media Nexus
Advertising Technology Platform